Zestability

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Ready for growth and inclusion?

Propel your customer reach to new heights while making your products and services accessible, including those with disabilities.

Business growth should leave no one behind.

Secure your spot on our waitlist for a free accessibility audit!

Sheila

Bridging Gaps: Creating Accessible Solutions

How it all started

Our journey began with a shared frustration and a bit of courage. As friends, both Deaf women who can speak and sign, we repeatedly ran into products and services that weren't accessible to us. 

We knew what it felt like to be left out, and we decided we weren't going to pay for products that didn't work for us.
 

Our frustration led to an idea. 

We realized we weren't alone - lots of people with different disabilities feel the same way.

This shared feeling became our motivation to make a change. It inspired us to create something that didn't just include us, but anyone who has ever felt ignored.

So, with our shared experiences and determination, we started this venture to bring a fresh perspective on accessibility and our expertise in disability to companies and organizations.  

Customer Experience Development

We understand how important customer service is.

Together, we'll craft a customer service experience that's not just accessible, but truly exceptional.

Product Development

Accessibility shouldn't be an afterthought.

We assist in every step of the design process to make your product more accessible.

Technology Landscape Analysis

We provide information about emerging tech trends to assist you in making decisions that can boost your future revenue.

We stay updated with the latest in our fields and share where we think the tech is headed next.

Training Workshops

Looking for ways to make your team better at accessibility and incorporate it into their work?

Through our workshops, your team will gain hands-on experience, learning to navigate and reduce barriers.

Speaking Engagements

Listen to our deeply personal stories of struggles and triumphs, transforming your team's view on accessibility.

We don't just speak - we create dialogue, leaving lasting impressions. Our mission? To foster understanding and growth.

Accessibility Evaluation

Level up your accessibility and meet regulatory standards with our in-depth evaluation.

We'll identify improvement areas in your practices, marketing, product, and customer experience.

Research & Design

We source focus groups for feedback analysis and determine your target consumer group.

We will work with you to create accessible designs.

Language Consulting

Navigating the dynamics of language standards within disability communities can be complex.

Empower your business to connect with these communities through disability language preferences aligned with your brand.

What Do We Offer?

We offer a diverse range of consulting services and training options. When customers can't use your products or services, you're missing out on their business.

Disability Inclusion | CDC. (2020).  Disability and Health Promotion. Retrieved from 

https://www.cdc.gov/ncbddd/disabilityandhealth/disability-inclusion.html

Return on Disability. (2020). Macro/Market Study Annual Report 2020. Retrieved from https://www.rod-group.com/research-insights/annual-report-2020/

Nucleus Research. (n.d.). The Internet is Unavailable. Retrieved from https://nucleusresearch.com/research/single/the-internet-is-unavailable/

Our venture, Zestability, is not just about innovating and improving accessibility for customers with disabilities; it's a celebration of inclusivity, diversity, and the enriching world of universal design. 

 Zestability 

Mission Statement

At Zestability, our mission is to change the way industry approaches accessibility.

We collaborate with businesses to delight their customers with or without disabilities through innovative, inclusive, and accessible solutions to create brand loyalty, long-term revenue growth, and improved perception.

Leveraging extensive research and analysis, we strive to gain deeper insights into the convergence of technology and accessibility market trends.

Our ultimate goal is to work towards an ethical process that creates products and services that are accessible, inclusive, and can be used by everyone, regardless of their abilities.

Inaccessible websites in the US lead to a $6.9 billion annual loss to competitors with accessible sites

The global disability market is worth $13 trillion in annual spending

1 in 4 adults have a disability

Disability in Numbers

Flying a plane during my pilot training

Presenting in ASL at a Research Symposium

I have advocated for people with disabilities through legislative advocacy work and grassroots in NY, PA and MA.

I was one of the first deaf interns at the New York State Assembly, which lit my passion to begin advocating for people with disabilities. 

I graduated from Rochester Institute of Technology with a BS and MS in Science, Technology and Public Policy.

Through my various professional work, I have consulted with businesses regarding accessibility.  

My deep understanding of how culture, society, and policy interact with technology, particularly individuals with disabilities, positions me uniquely to provide insights into building inclusive and accessible environments powered by technology.



Success Enablers: Captions, Sign Language Interpreter, Time Flexibility, and My Dog

I'm a passionate advocate for accessibility and inclusion in our world. I hold the unique honor of being the first deaf Asian female pilot in history, a testament to my belief that barriers are there to be broken.

I see technology as a powerful tool for equity when designed with inclusivity and ethics at its core. Like Valerie, I have also consulted with businesses and organizations regarding accessibility.

I bring this belief to my studies at Harvard University and the Wharton School of the University of Pennsylvania, where I'm working towards dual degrees in Public Policy and Business Administration.

With the foundations from my MIT undergraduate education in Science, Technology, and Society, I'm eager to continue pushing the boundaries of what's possible in technology, policy, and business.

Success Enablers: Captions, Sign Language Interpreter, Time Flexibility, and Corny Jokes

Consequences of Overlooking Disability

A case study example:
 

A tech company created a unique voice-controlled smart home system. It could manage lights, temperature, and security. The problem was it didn't consider people who are Deaf or hard of hearing (DHH).

The product worked only with voice commands. There were no other ways to control it. This made it unusable for people who don't hear or speak.

Clara, a potential customer, who was deaf, was thrilled about the idea of a smart home system. But, she was disappointed when she found out it couldn't work without voice commands. She chose a competitor's product that had options for both voice and manual controls through an app. She shared her experience with her friends.

Word spread in the Deaf and hard of hearing community about the company's lack of DHH accessibility. The company not only lost this customer but also missed a chance to tap into a large market who needed or preferred other ways to give commands.

In the end, not including accessibility in their product design led to lost sales, damaged their brand, and could have legal consequences. This story shows why it's important for businesses to make sure their products can be used by everyone.

Avoid becoming a case study example and secure your spot to join our waitlist for a free accessibility audit!

Share Your Experiences With Us

We're committed to maintaining a website that exceeds accessibility standards, and we welcome any questions, requests, or reports about accessibility issues through our email at hello@zestability.com. We appreciate your input on how we can better serve your needs!

 

Language

We respect individual language preferences on our website, using both identity-first and people-first terms while working to avoid any discriminatory or ableist language. If you find any text confusing or inappropriate, please reach out to us for an explanation.

Design

We designed our website intentionally for color contrast, readability, font, and typefaces. Our color palette includes alloy orange, prussian blue, ultramarine blue, warm yellow, green, white, and black.

Accessibility

We're dedicated to making our content and services user-friendly for all, especially those with disabilites. We stand by the belief that everyone deserves the right to access internet easily. If you encounter any accessibility issues on our site, feel free to reach out to us via email at hello@zestability.com.

 Ready for growth and inclusion? 

You'll speak directly with Sheila Xu and Valerie Horn, the co-founders.

You'll be able to ask about any sales/growth and accessibility challenges you're facing.

Secure your spot on our waitlist for a free accessibility audit!

hello@zestability.com

Headquarters: Boston, Massachusetts

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